Woman in designer bra
Many Western women place a great deal of importance on their physical appearance, especially their body shape and body image. The Western media, especially advertising, emphasizes a woman's body shape, especially her breasts. By age thirteen, 53 percent of American girls are unhappy with their; but by age seventeen, 78 percent are dissatisfied. By far the majority of adult women in the United States are not happy with their breasts.
Perky breasts are widely considered to be a marker of youth. Within Western cultures that place great value upon youth, bras are marketed to emphasize their ability to preserve a youthful appearance. The design of fashionable rather than solely functional bras, has been influenced by changing fashions in outerwear and in popular culture. In the United States, the shape of bras has changed. During the 1920s, breasts were from flat as typified by the Flapper era. In the 1930s, Maidenform developed cup sizes and breasts got some support, developing a rounded look. During the 1940s and 1950s, a conical shape like the bullet bra worn by Jane Russell in the The Outlaw, which featured a special bra designed by Howard Hughes (though unknown to Hughes she declined to wear it).
In the 1970s, the "natural" shaped bra became fashionable. In response to the feminist era, many bra manufacturers' marketing claimed that wearing a bra would be like not wearing a bra. Although in popular culture the invention of the bra is frequently attributed to men, in fact women have played a large part in bra design and manufacture, accounting for half of the patents filed.
Many Western women place a great deal of importance on their physical appearance, especially their body shape and body image. The Western media, especially advertising, emphasizes a woman's body shape, especially her breasts. By age thirteen, 53 percent of American girls are unhappy with their; but by age seventeen, 78 percent are dissatisfied. By far the majority of adult women in the United States are not happy with their breasts.
Perky breasts are widely considered to be a marker of youth. Within Western cultures that place great value upon youth, bras are marketed to emphasize their ability to preserve a youthful appearance. The design of fashionable rather than solely functional bras, has been influenced by changing fashions in outerwear and in popular culture. In the United States, the shape of bras has changed. During the 1920s, breasts were from flat as typified by the Flapper era. In the 1930s, Maidenform developed cup sizes and breasts got some support, developing a rounded look. During the 1940s and 1950s, a conical shape like the bullet bra worn by Jane Russell in the The Outlaw, which featured a special bra designed by Howard Hughes (though unknown to Hughes she declined to wear it).
In the 1970s, the "natural" shaped bra became fashionable. In response to the feminist era, many bra manufacturers' marketing claimed that wearing a bra would be like not wearing a bra. Although in popular culture the invention of the bra is frequently attributed to men, in fact women have played a large part in bra design and manufacture, accounting for half of the patents filed.
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